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PyCon 2011 Atlanta

March 9th–17th

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Serious Business: Python is not just for Engineering

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Experienced / Talk
March 12th 4:55 p.m. – 5:25 p.m.
Building a great business is quite different from building a great product, but by measuring Key Performance Indicators (things like cash flow, if users keep coming back, etc.) you can make sure your business is on the right track. In this talk I'll cover common KPI in the tech business and show you how we automate collecting and presenting KPI at Olark.


As a hacker-turned-founder, you quickly realize there's more to building a great business than just building a great product. The easiest way to know your business is on the right track is to measure Key Performance Indicators (KPIs): things like cash flow, what parts of the product is used the most, if your users keep coming back, if users are experiencing problems... and many, many others. How are you supposed to keep track of it all without getting lost in a sea of noise?

With Python, of course! In this talk I'll cover the most common KPIs technology businesses track and show you how we used Python at Olark to automatically collect and present KPIs to the team. This has made it much easier to quickly answer business questions and help us know we're on the right track.

So if you're a Python hacker who would like to learn more about how to engineer a business, or if you're a business person who's just starting to learn Python, come learn how Python isn't just for engineering.