This talk targets software developers of Python apps published to an international audience, such as developers of web and desktop apps, games, and frameworks such as Django, presenting and demo-ing a painless way to get their apps localized.

We will briefly introduce software localization (L10n): what it is, why it matters and how it's being done with Gettext and libraries like babel.

We'll then present Transifex, a Django-based open-source social localization tool, which developers use to integrate localization in their workflow and reach out to an established community of translators.