The #ILookLikeAnEngineer Movement and Ad Campaign
Michelle Glauser, Laura Jane Watkins
- Audience level:
- Novice
- Category:
- Community
Description
Abstract
The #ILookLikeAnEngineer movement spread rapidly in August of 2015. By putting faces to underrepresented engineers, the #ILookLikeAnEngineer movement humanized the diversity debate and made it relatable to people in many fields.
This poster will outline the following: * how the hashtag came to be * how quickly the hashtag spread on Twitter, Facebook, Instagram, etc. * who the hashtag resonated with and why * where the hashtag spread to * which media outlets picked up on the movement (including Tier 1 press like CNET) * the resulting event and ad campaign * who helped organize the ad campaign (many of them Python engineers) * who supported the ad campaign (including companies like Rackspace and individuals like the Salesforce CTO of Customer Connection) * what the ads looked like and where they were * what can be done to be more inclusive of engineers the hashtag resonated with
Michelle Glauser and Laura Watkins, the two main co-organizers of the #ILookLikeAnEngineer event and ad campaign, will present and discuss this poster, with two main goals: 1. to provide info about the #ILookLikeAnEngineer movement 2. to inspire people to take steps to be more inclusive of underrepresented engineers
PyCon 2016 in Portland, OR is a production of the 