There's one part of building a Django app I hate: setting up handling of assets and media. There are so many moving pieces — static assets, asset compilation and compression, file uploads, storage engines, etc. etc. I can never remember how it all fits together. I wrote this talk for one very selfish reason: to document how this all works, in one place, once and for all. This talk is primarily intended for Django developers who want to build an asset pipeline that Just Works. The bulk of the talk covers front-end tooling (Webpack, PostCSS, Babel, etc.), so full-stack developers of any stripe will find something here, too.